August 6th, 2010 

Guest Expert: Teresa Morrow

Blogging has become one of the must haves in any author’s marketing arsenal to gain more exposure for your book. A blog reveals great tangible benefits, such as increased search engine traffic, for an author to help increase the marketing around the subject of their book. In order to increase the potential of these tangible benefits, there are 3 things to remember when blogging.

Keep it conversational – Blogging is all about creating a conversation with your readers. You can associate blogging like meeting up with an old friend you haven’t seen in a long time. You are excited to see them and find out what they have been up to and to share what has been going on with you.

Create great headlines – Grab your readers with attention getting headlines creating urgency for them to read your blog posts. Remember with the drive of social media outlets such as twitter, you only have a limited space to get your message to those potential readers. You can use a free headline analyzer such as Advanced Marketing Institute to test your headlines before you post.

Remember your readers – Don’t forget when you are writing your blog posts, think about the topics drawing your readers to seek more information about the topic. If you focus on what you think your readers wish to know more about however, you could be picking a topic your readers aren’t interested in. You can even ask your readers the subjects they need, want and wish to have more information.

A well rounded marketing plan to include blogging allows you as an author consistent ways to be in front of your readers. Blogging adds an additional layer for your readers to know more about you, the author, and your book. By creating a blog with key elements such as conversation style format, attention grabbing headlines and focusing on your reader, you ensure your blogging creates more exposure for you and your book.

Teresa Morrow is an Editor at Large at WE Magazine for Women ™ and monthly blogger for BookBuzzr. She combines her three passions: writing, reading and networking in her business, Key Business Partners, LLC. She manages online promotional campaigns for authors to ease the stress of doing it all by themselves. Teresa enjoys her work as she helps spread the message of her clients’ books with other people. She is available for 20 minute free consultation. You can contact her via email or visit her website.