Blogging is a big subject with most businesses and entrepreneurs (like writers and authors).

It is one of still ongoing confusion and questions arise around when should someone start blogging and why should a business or entrepreneur, such as a writer or author even blog?

Well, in this week’s Tuesday Book Marketing Minute Tip I answer both of these questions to help clear away the confusion.

July 26th 2010 TMT

For marketers the traditional holidays can provide an extra boost of recognition if a product or program aligns nicely with a specific holiday. Authors and writers have the same opportunity to use these holidays to create a jolt of exposure for their book.

But did you know there are special and unique holidays along with the traditional ones that writers and authors could use to gain more exposure for your book.

Below is my Tuesday Minute Tip to help you think about how to use these special holidays for your book marketing.

July 20 2010TMT

Be creative when putting your book marketing plan together and use these special holidays to put together a discussion, contest or event that will incorporate your book.

And there are two resources on the web to find more information about these special holidays—

Quirky Marketing Calendar (an ebook) by Heidi Richards Mooney
This ebook contains the full monthly calendar templates to use for your book marketing plan plus more great marketing tips, advice and ideas for any business, including writers and authors.

And Brownielocks – website that lists these special holidays by month, week, and daily holidays within each month.

I stress with my clients the importance of knowing your target market early in the writing process. And while I was having my first session with my writing coach, Julie Salisbury, a little bit over a week ago she shared a great way of thinking about how authors can think about how to better identify the genre of their book and the keywords they can use for their book.

That is what I share on this week’s Tuesday Minute Tip for Authors—

Enjoy!

I wanted to address the question – Do you know what others see when they look you up on Google or other search engine sites?

This week my Tuesday Minute Tip is about resolving issues. Enjoy!

I wanted to provide a quick but valuable tip to help you grow your business.

So here is my suggestion when answering the question, “What do you do?”
*I do believe I did go over the minute mark…by about 8 seconds…sorry.