We used to have lots of questions to which there were no answers. Now, with the computer, there are lots of answers to which we haven’t thought up the questions. –Peter Ustinov
Do you realize the vast number of opportunities the internet can create for an author to be in front of your readers to answer their questions? Between blogging, social media outlets such as twitter and Facebook, article marketing and other marketing tools, an author can more easily drive attention to your book than ever before.
Well, it takes time to create the foundation and lasting relationships, the possibilities are more available these days so now you can be in front of your readers today.
Go and create those connections!
P.S. If you would like to connect with me, please be sure to share your social media contacts with me.
I am at Facebook, Twitter and LinkedIn
Blogging is a big subject with most businesses and entrepreneurs (like writers and authors).
It is one of still ongoing confusion and questions arise around when should someone start blogging and why should a business or entrepreneur, such as a writer or author even blog?
Well, in this week’s Tuesday Book Marketing Minute Tip I answer both of these questions to help clear away the confusion.
July 26th 2010 TMT
Now anyone who knows me well, knows I adore bookstores. So this post in no way is intended to say that bookstores aren’t a good place to have a book signing. However, you may wish to add a few non traditional places to your book campaign efforts.
These new places could draw in new readers where you may not have initially thought to look. And in turn, you create a way for your potential readers to find you and your book in a place they hadn’t thought of either but are happy you were there with your book.
Here are a few places to think about having a book signing:
1) Shoe store – Perhaps your book is about shoes. Or perhaps you have a book geared toward women who love shoes. And there is always the fact that we all do need shoes.
2) Bank – Have you written a finance or budget book? Or maybe your book is about saving money? Well, what better place to celebrate money then at a bank.
3) Spa- We all enjoy a great place to put our feet up and relax so how about have a gathering a place where the people can have a concentrated and energetic conversation about your book.
Think about those places where your ideal reader may shop and be there. Call the store and ask the manager if having a book signing at their store would be something they would be interested in doing. You can share with the manager about your intention to promote the book signing online and off line. Share with the manager how you will be willing to add an event page on your Facebook page to tell your FB friends about the book signing. Also, ask the manager if you create quarter page or half page flyers about the book signing, if they would allow the sales personnel to put one in each customer’s check out bags. (The manager may say no, but it doesn’t cost anything to ask).
Now, do I have your creative juices flowing about where you might be able to have a book signing?
So…
How about…. a wine store, home improvement store, office supply place, or perhaps a pet store?
Go and think of those places you can have a book signing to spread the message of your books and (*hopefully sell more books!)