Key Business Partners, LLC

In this technical advanced world, you, like most other authors and writers, use email on a daily basis. However, are you using it to its fullest potential in order to enhance your online book promotion efforts?

The email signature has become one of those places for promoting that still many people, especially authors and writers, don’t use to increase the exposure for their writing and/or book.

Here are 3 things authors and writers can add to their email signatures:

1) Link to your book-You are saying, “Teresa this is too obivious. Of course a link to the book is in my email signature.” However, I bet that some of you are shaking your heads right now and thinking to yourself, “Boy, that is a good idea. I need to do that.” Also, it is a good idea to place in a one sentence book description with the link to where you wish a person to go and purchase the book (i.e.your website, Amazon, Barnes & Noble).

Example:

Kindly,
Teresa Morrow
Key Business Partners

More than Just Love by author Teresa Morrow, a story inspired by real life events about a young woman who shares her incredible journey about life, family and love and learns things about herself and others she never realized. You can purchase More Than Just Love on Amazon.

2) Your Picture – Just like with a website or blog, people like to see whom they are corresponding with via email. By adding your picture to your email signature, you allow for a more personal experience for the recipient because they can see the person who sent the email.

Example: To add a picture in Outlook: (received these instructions from Microsoft)

You must use Microsoft Office Word 2003 as your e-mail editor when sending signatures with pictures or logos.

1. In the main Outlook window, on the Tools menu, click Options, and then click the Mail Format tab.
2. Under Message format, in the Compose in this message format list, click the message format that you want to use the signature with.
3. Under Signature, click Signatures, and then click New.
4. In the Enter a name for your new signature box, type a name.
5. Under Choose how to create your signature, select the option you want.
6. Click Next.
7. Click Advanced Edit.

When the dialog box appears cautioning you that an editor not part of Microsoft Office Outlook will open, click Yes.
8. Design your signature. When you are ready to insert a picture or logo, on the Insert menu, point to Picture, and then click From File.

Note If you are designing your signature in Word, make sure that you press SHIFT+ENTER at the end of each line of text. If you press only ENTER, Outlook inserts your signature so that the recipient sees your signature in double-spaced format.
9. Close the advanced editor, making sure that you click Yes to save your changes.
10. When you finish editing the new signature, click OK.

After you create a signature, you can insert a signature in a message.

3) Social Media Links-With the massive and continuous growth of social media such as Twitter and/or Facebook, your email signature is a great place to share your links with others. It provides with instant access to make a connection with you and be able to stay in contact with you about your writing.

Here is an example:

With gratitude,

Teresa Morrow
Key Business Partners

Connect with me on:
Twitter
Facebook
Linked In

By using your email signature to increase your online exposure to potential connections, you have created a non invasive way for someone to connect with you and your work. Invest the time to utilize your email signature to its fullest potential and you may find more followers, readers and people interested in your book.