Key Business Partners, LLC

Online Promotion for anyone can be a overwhelming, tricky, complicated and unrewarding part of getting the word out to the masses about your writing or your latest book. However, it doesn’t have to end up that way.

First of all, nothing is a magic pill or an automatic selling machine. To me, those who fill authors and writers’ heads with the notion of instant or immediate sales are the one more likely to be scamming people than those of us who are offering assistance and help with online promotion services for writers, authors, coaches, speakers.

Online promotion takes time to be done effectively. I am sure you have heard, people buy from those they know. If you have just self published your book last week and then you join Facebook and Twitter and think just because you are a member and suddenly thousands of people are going to buy your book or hire you as their editor or writer, it is unlikely. The reasoning is because they don’t know you. Now, six months down the line it may be a different story. Since you have been on the social networking sites for awhile and if you are an author, you have talked about the subject of your book or you are a freelance writer and you have shared ways people can utilize a freelance writer in their business, perhaps you will start seeing some movement in the book sales or clients you receive.

Online promotion and marketing your business, whether you are a freelance writer, blogger, musician or book author, is about relaying your message and getting in front of those people who most want to read or hear it. Yes, you can spend tons of time and expend energy being on, Twitter, Facebook, several internet radio shows, writing blog posts, doing article marketing, and in the end not see much results. So before you do these things you have to ask yourself why this would be happening? One thing to look at is, are you aligned with and in front of those people who will relate best to what you are writing and have written?

Know your target market, who is your writing and book for? Speak to those who will benefit and want to hire you or purchase your book. When you are fully aware of who will be receptive to your message, you can more easily align yourself online to those who audience will be eager to hear the message too. You can go online, do some research and make a list of networking groups (Yahoo or Ning) or internet radio shows you would like to be a member or guest. Then start making those connections.

Also, be involved or be gracious. If you go into your business (yes, writing and being an author is a business) and think it doesn’t require deliberate action on your part, don’t be upset when the results come out less then spectacular. Take the time to offer tips, suggestions, ideas to others when they ask. This is another way others can get to know you and you then build relationships. Offer to be on a brainstorming round table with others in your industry or better yet, begin a mastermind group with a few other people in your business community local and online. Blog about those things involving the subject of your book or related to your message.

The pieces of online promotion – branding, blogging, internet radio show interviews, media kits, article marketing, social media, networking, virtual blog tours, are all part of the bigger picture in getting your business and/or book out to the people who you want it to reach. And it isn’t instantaneous and there are alot of “moving parts”…the objective is to keep the online promotion moving and speak to those who will want to hear or read your message.