Key Business Partners, LLC

In this day and age, with the vast amount of options for getting the word out there about your latest product, program or service, it can be a little confusing about marketing and promoting. Well, enough to leave your head spinning?

One of the biggest things you may come up again is…

What do I send out so it is read or listened to?

Who do I send my information to?

See, enough to leave your head spinning yes?

Well, it doesn’t have to be this way.

Let’s take this one step at a time.

First, think about those places that you are hanging out online and offline. Think about the types of people that you already know. Start there and ask questions.

For instance, if you are a member of a forum, ask them what their biggest challenge is with your type of service or product. Read and absorb the feedback. Respond to the feedback. This is the first place to start because it will give you possible blog posts, articles or even teleseminars you can start conducting.

Ask those whom you know questions about what they are looking for and the issues they are having in their business.

Are these problems things you are able and/or wanting to help these people with? If so, find the ways you can help them. Let them know you are there to help them. And if you don’t wish to add these service to your list OR if it is not something you have a strength in, find someone who is reliable and with integrity and give the resource to those in your group or forum.

does that mean it has to be done without integrity?

The reason why this question comes up for me is that there seems to be a trend going around the internet marketing or web circles that if someone signs up for a class or a conference, that automatically means you can sign them up for all that you offer?

Why is that?

If I sign up for a 3 week teleclass or 7 week group coaching, then I want information only about that to be sent to me.

I don’t wish to be sent information about your other programs or your latest newsletter or be automatically subscribed to your RSS feed.

This has happened to me more times than I wished recently and I am not sure why this is going on.

Now, don’t get me wrong. I don’t begrudge anyone to making money, I mean HELLO that is why we
work online. I get that.

However,

If I sign up to attend a class and that is the only information I am expecting to receive, I do not think that it just means I am just waiting to hear all about what else you are doing and to get it placed in my inbox without my asking.

I believe that has been occurring way too often lately when I have signed up for different things.

And the other part of that is I realize there is value in the other products or services that someone may offer, however, you have to allow me to ASK YOU to receive those items from you. Don’t assume I want to know about everything because I signed up for one thing.

Or how about when you unsubscribe from a newsletter…and like magic….you get emails still? Ok, come on now. When someone unsubscribers from your newsletters, tips, or updates, there is a reason for that and you need to allow them to leave in peace. To me it is very rude to place someone back on your subscriber list when they have unsubscribed.

The bottom line….since promoting and marketing is about making money by offering value….don’t tick people off by not listening to them.

I wanted to share with you about some recent events that I went to in my local area…Tampa and St. Petersburg.

On Saturday, October 25th, my daughter, Amanda and I went to a local event called Festival of Reading in St. Petersburg.
Well, let me just say….we had a blast!
We were able to meet so many wonderful authors and get pics with some of them too!
I got to meet Roy Peter Clark, author of Writing Tools and got an autographed copy of his book. I even found out there is a writing club right here in my area called “City of Writers”. I signed up right away—and Amanda did too!

On October 26th, I attended with my friend Zee, a Breast Cancer Benefit called “Think Pink” Ladies’ Day Out! hosted by Serenbe Day Spa, 11103 N. 56th St., Temple Terrace, Tampa.

100% of proceeds and a percentage of all vendor sales went to the Comprehensive Breast Program at Moffitt Cancer Institute.

While we where there I had the opportunity to meet, Casey Wohl, author of Girls Getaway Guide *Note: Casey is running a fantastic 12 days of Christmas prizes giveaway…so sign up for your chance to get some wonderful prizes.

I also met another lovely lady named Suzanne Beville. She is a gifted photographer and I picked up a set of note cards and a bookmark for my mom.
Unique photography gift items by Bevilled Edge Photography (Suzanne Beville, photographer)- note cards, holiday cards, alphabet photography & word art prints.

Book signing by Casey Wohl – The Getaway Girl™ – featuring her fabulous Getaway Guides to Orlando and Key West (buy a book and be entered to win a Girls Getaway to Key West valued at $795) http://www.girlsgetawayguide.net/

So what did I learn by these local events:
1) You never know who you may see and be able to meet
2) You never know what great opportunities may occur from going
3) You never know who someone else may know….connections are everywhere!

This week I thought I would share some exciting things I have seen happening online and wanted to share them with you:

Arlene Arnold, Complementary Color Therapist is doing a virtual class, Making a Memorable Christmas on December 10th and 11th from 6-7pmPT for only $19.95. Arlene will show you how working with the colors of red and green can make your Christmas memorable instead a menace.

Casey Wohl, author of Girls Getaway Guide of Orlando and Girls Getaway Guide of Key West. She is doing a fantastic giveaway called 12 days of Christmas

One of my dear friends, Jenn Givler, Intuitive Business Guide, is starting her own radio show next week, November 12th at 12pmET. On her first show, she will be talking about how to create marketing for a holistic or creative business because it is different than traditional marketing.

Donna Cutting, author of Insider Secrets to Delivering Red Carpet Customer Service, is hosting Mrs. Claus Show.

“Mrs. Claus’ White Christmas” is interactive show mixing music, dance, storytelling and improvisation whereby the audience is the star of the show! The show is approximately 45 minutes long, and if you like, Mrs. Claus can stay to pose for photos, sign autographs, or hand out gifts (which you provide).
Each show is $250.00 – which was the same price I charged when I owned Whimsical Notions!
If you, or someone you know, is looking for FUN, unique, and different entertainment that you will get the audience INVOLVED, shoot me an email at donna@donnacutting.com.

November 5th

10 AM Eastern Time – How to Market Your Inventions with Joan Lefkowitz of Accessory Brainstorms NYC ~ ACCESSORY BRAINSTORMS, Inc, is a licensing agency, sales representation and consultancy for Fashion/Beauty Accessory and Lifestyle Inventions. From its showroom in New York’s ‘accessories district, it licenses inventors’ products to major corporations and markets to Mail Order Catalogues, TV Shopping programs and retail. Some very successful products we have launched have been TOPSY TAIL (which sold over $100m at retail), HAIRDINI, HOLLYWOOD FASHION TAPES, and MISS OOPS and, most recently, BOSOM BUTTON, LUMBARWEAR, WHIRL-A-STYLE, WINKEE, R.E.M. SPRING (hair removal tool) and TAG TAMERS…Specializing in representing unique products and inventions since 1984, she is always interested in seeing new products in these categories. ACCESSORIES Magazine awarded her for the “Most Inventive Products” and also cited her as one of the 100 most important accessories industry “Movers and Shakers”. www.accessorybrainstorms.com.

To attend this complimentary event, send a message to heidi@InventingWomen.com with “RSVP Inventions” in subject line.

11 M Eastern Time ~ Heidi will be interviewing Ed Peters of the 4 Profit Institute (http://edpeters4profit.dev.bayshoresolutions.com) about How to Get up to 100% More Attendees to Your Meetings and Events. Ed is known in the meetings industry for doubling, even tripling attendance at conferences, workshops and events. He is the founder of the 4Profit Institute and a seasoned marketing professional. In this session Ed will share his Pre-Meeting Marketing for Post-Meeting Profit and Praise. Gone are the good old days where you can just advertise your meeting and expect the world to beat a path to your door. Meeting planners and sponsors already know the number of meetings are down and the number of people who attend each meeting is way down. And not likely to get any better soon… The key to making meetings well-attended, memorable and profitable is marketing.

Ed’s session is by invitation only. Cost is $27.00 and includes access to the audio file after the event.

To sign up for this session, visit: https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=819988

November 7th

10 AM Eastern ~ How to Live the Good Life on Zero Ca.sh with Simone Kelly-Brown CEO of Own Your Power Communications, a company dedicated to personal growth and business development www.ownyourpower.biz. In this session Simone will discuss how to Leverage Bartering in Today’s Economy including when it’s appropriate to barter, things you have readily available that you can use to barter for those things you want and more. Heidi heard Simone’s program at the Own Your Power Retreat in Miami in September and that very week created her very own barter opportunity saving her hundreds of dollars. We are delighted to bring Simone to you so you too can learn How to Live the Good Life on Zero Cash.

11 AM Eastern ~ ”How to Create a Follow-up System to Save You Time AND Grow Your Business” featuring Heidi Caswell and Heidi Richards Mooney (The Follow-Up Divas).

In this teleseminar, the Follow-Up Divas will talk about the importance of staying in touch with your clients, and how to effectively follow up with them without spending a lot of money. They will talk about a variety of stay in touch mechanisms such as email, telephone and greeting/postcard and other direct marketing ideas. You will learn new strategies for following up with leads that can save you time and money and create loyal customers and clients for life.

5PM EST ~ How to Create an Effective One-page eCommerce Website with Ginger Marks Founder of Documeant Designs www.DocUmeantDesigns.com. In this session, Ginger will discuss the steps necessary to create an effective one-page website, The type of questions we need to ask, and what we need to do to prepare to work with a designer. What information we need to provide, etc. Should we have a contract? All this and more. Ginger is the creator of the Grow a Million Dollar Business Sales pages ~ she did such a fantastic job, Heidi had to share the experience with our members.

To RSVP for any or all of these sessions, send a message to Heidi@wecai.org with 1st Fridayz™ in the subject line.

Note: Elite and Lifetime Members of the Women’s eCommerce Association receive access to the audio files of all these events (pre-registration required). Everyone who registers for Ed Peters’ event will also receive access to the audio files.