Key Business Partners, LLC

Well, I would like to share with you what I learned what celebrities have to do with customer service from reading Donna Cutting’s book, The Celebrity Experience, Insider Secrets for Delivering Red Carpet Customer Service.

The first lesson I learned was to say YES when you can instead of just being okay with saying NO. Say Yes when you can. Figure out how to say yes to your clients. And get the others in your company to join in this effort for your clients.

How many times have you heard, “Sorry, that is not my job.” Well, how about if everyone in your company has the thought process of, “What can I do to make our customer feel special?”

What kind of customer experience can you give your clients that would be similar to those who work with celebrities?

One story in the book was when you go to libraries many times you will be met with signs that say, “No food or drink”. And there isn’t just one but many throughout the library.
She talks about how places like Borders and Barnes & Noble looked at the customer structure and realized that by providing a cafe people would grab a drink and bite to eat and stay longer to look at the books, magazines and music thus creating the opportunity for the customers to purchase more and increase revenue.

To go deeper into the understanding of the “special” treatment is to relate it to how the celebrities are treated when they arrive at a special event. We have all seen it…the limos, the velvet ropes, the glamour dresses and suites, fancy jewelry and of course…the red carpet. So, how can you give your clients the “night of the lives” when they become your customer? I love the real life examples that Donna writes about in her book. There are so many great ways businesses came up with to give their customers specialized Celebrity Experience when dealing with their company. Find ways unique to your company to deliver your own brand of red carpet customer service.

This book has been a great resource for me to find new ways to extend my own representation of Celebrity Experience for my clients. Thanks so much Donna!

This post is part of a blog tour and today you can also go to the following places to read about Donna’s book:
Phil Gerbyshak / Make It Great
Melody Campbell / The Small Business Guru

- Sept 18th -
Beverly Mahone / BAM Enterprises
Terry Booth / Nashville Real Estate Blogger
Denise O’Berry / All Business Operations Section
And the blog tour continues tommorrow:
- Sept 20th -
Michelle Waters / Watersweb Solutions
Terri / Pop Art Diva
Dawn Goldberg / Write Well Me

I highly recommend you purchase this book: You can purchase it here—> The Celebrity Experience

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