To continue on my series on customer service and in honor of International Customer Loyalty Month, I thought it would be fitting to share a few tips on the topic of Keeping the Customer:

1) Listen. I know by me stating this obvious word…seems easy, right? Well, it seems that when I am not happy about customer service at any given business, one of the first things I feel is that I am not being listened to by the ownership of the business.

So make it a practice to listen when your customers ask questions or even offer ideas, comments, or suggestions. Those are the “gems” that will keep your customers coming back.

2) Be kind. Again I know you are probably saying, “Geez, Teresa, I already know that! I am not going to be screaming and yelling at my customers. However, sometimes when things get busy and hectic…we can tend to get short or abrupt in our demeanor and be aware that your customers are noticing.

3) Get personal. Now I am not stating here that you get started by asking them what they had for breakfast or when they last had a physical…however, I am saying to pay attention to your customer’s interests and ask them some questions about what they enjoy doing. People love to chat about things they enjoy.

4) Have a good memory (or at least be sure to write things down) - When you customer mentions something that is important to them. For example, maybe one of your clients is a coach whom likes aromatherapy. And while you are browsing on the internet you find a nice aromatherapy site she might like…forward her the link.

Teresa’s Tip - DON’T do any of this just for the sake of keeping the customer…do these things because you TRULY WANT to do them for your customer.

Filed under: Customer Service