Promoting Vs. Marketing

Friday Jan 18, 2008

I was thinking about this last night and for me, there is a difference between promoting and marketing.

And here is how I seem them differently.

Marketing to me is when you are marketing your business…you are spreading the word about what you do, who you are and the benefits of purchashing your products or services.

Promoting to me is similar in the fact that you are still trying to spread the word about your business….however, it usually is a piece of your business and not your business as a whole.

I do feel that online promotion and marketing is similar in the fact that you are trying to get the word out by your business, whether it be about a single event or the business as a whole.

I don’t consider myself a marketing expert…however, I do feel that I am an expert at online promotion. Now, is that to say I couldn’t market someone’s business in its entirety? I believe I could, however, I prefer to promote an event, product or new service that someone has to share with other people and create an online buzz about that piece of their business.

So, do you feel that promoting is the same thing as marketing? I would enjoy to read your comments on the subject.

Leave a Reply

Comment

CommentLuv Enabled