Key Business Partners, LLC

You may say, if you can talk, then you can network. I don’t totally agree with this statement.
Networking is not really about talking…proper networking takes more than just talking to someone or alot of people. Just because you introduce yourself and hand someone your business card, doesn’t result in a business relationship. In fact, they is most likely, the quickest way to have the card go from your hand to theirs and into the trash can.

Yes, talking is a mode of communicating that works best for networking…however, it is important on HOW you network not just what you say.

One way you can improve HOW you network is to acknowledge and embrace that networking is about cultivating relationships not just find a name you know at ABC Company.

Here are a few easy ways to cultivate a relationship:

Ask questions first - Begin the conversation asking about their business background, what they enjoy doing, their family, etc. Be sincere and be present by listening to what the other people you meet have to say. The end result of this is NOT to talk about you and your business. Keep asking questions of interest and be sure to listen attentively.

Bring unconditional value to the table - offer your expertise and advice without expecting anything in return. The last part of this sentence is vital to understand and believe. The minute you expect something in return, then it negates the value of the advice you provided others.

Get involved – Either become on a committee or do some research for the event coordinators. This provides a win-win for everyone because you gain experience working with other business owners or entrepreneurs and they gain from your work and knowledge. Also, when you go to events as being a chair of a committee, you gain recognition as a “go-to” person (always a plus!).